kevINda.com blog

Kevin and Inda share their random thoughts...usually about Bush. Or acting.

Friday, January 12, 2007

Us Too?

Here is a copy of my recent letter to a Chicago company. Dang, I wish I could write a sketch about it... but I already did.

Dear Soul Salon Spa,

I found it offensive when White-owned companies began exploiting Dr. King's legacy to make a buck (Bay Furniture and Aaronson Furniture, for example). Someone just e-mailed me Soul Salon Spa's ad for the Dr. King Day Special and I realized the true meaning of the word offensive. It is not a clever marketing tactic. It's insensitive and manipulative and to twist his words and commercialize his legacy. It's even worse when we do it.

Please feel free to pass this on to the appropriate individual(s).

- Inda

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